Haute British Brand Joseph Gets LA Flagship

Image: Joseph store in UK via Joseph 

U.K.-based women’s fashion brand Joseph has opened a new flagship store on Robertson Boulevard in Los Angeles. This is the second location for the company in the U.S., in addition to the New York City store, which opened a few years ago.

Joining luxury brands such as Tory Burch, Alice + Olivia, and Paul & Joe, the new Joseph location was selected, in part, due to the mix of Robertson’s local and international visitors, according to Zee Report.

Creative director of Joseph, Louise Trotter, said, “We felt the time was right to open a store in L.A., because we wanted to increase our exposure on the West Coast and have the opportunity to offer the full Joseph collection.”

WWD first reported reported that the new space features “Joseph’s coveted leather pants as well as dresses, tops, outerwear, knits, boots and handbags” in the white-walled 2,500-square-foot space designed by Raed Abillama.

In addition to expanding their collections, Joseph is also introducing accessories, including a full bag line that will be released next spring.

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