Haute Event Recap – Cartier Hosts Samasource charity cocktail event to celebrate new ID two watch launch

Amongst the twinkling diamonds were friends, family and supporters of two powerhouse companies:  Cartier and Samasource.  With superb catering and creative steam-infusion cocktails from McCalls, everyone celebrated with the launch of the new Cartier ID Two watch concept as well as the work that Samasource does.  Cartier is a corporate sponsor to Samasouce, an enterprising digital services  nonprofit that utilizes a unique microwork model that harnesses the untapped potential of the world’s poor.

In addition to its San Francisco headquarters, Samasource operates out of Nairobi, Kenya and connects poor women and youth to paying work in countries around the world, including Gambia, Ghana, Haiti, India, Kenya, Nigeria, Pakistan, South Africa and Uganda.  The proprietary technology platform, the SamaHub, breaks down digital work from large companies into small tasks, or microwork, that can be completed by women and youth with basic English skills and a few weeks of training at partner centers.  Clients include large technology and data companies, including Google, LinkedIn and Microsoft. This work enables people living in poverty to earn a living wage in the formal sector, build confidence, gain skills in the new economy and inject much-needed capital into their communities.  The CEO and Founder, Leila Janeh, spoke passionately and gratefully to the crowd about the immense steps Cartier enabled with their generous sponsorship and the Guillaume Alix, VP of Marketing and Communication Cartier North America graciously introduced her.

Also of note was the mentioning of the upcoming Samasource Give Work Gala to be held on November 2nd, this Friday!  While the dinner and auction tickets are sold out, come by for the after-party and hear a special performance by Estelle, singing her Grammy-winning hit “American Boy,” and get your dancing shoes on for DJ Atish.  It will be held at the Regency Ballroom in San Francisco and tickets can be purchased here.


Photography Credit and more pictures at Drew Altizer