Haute 100 San Francisco Update: Jerry Rice Partners with NFL and XBox

Hall of Famer Jerry Rice is partnering with the NFL and Xbox 360 to fight childhood obesity with his new “60 Million Minutes Challenge”.

Rice, the greatest receiver in football history, hopes to encourage 1 million youngsters to become more active with the new program.  He is challenging kids of all ages to pledge to be active for 60 minutes every day, part of a wider effort initiated by the National Football League called NFL Play 60.

Rice and the NFL have taken the challenge one step further by partnering with with Xbox 360 and Kinect. Kinect for Xbox 360 features controller-free gaming where you use your whole body to play – kicking, jumping, and running in place

The folks at the NFL and Microsoft Corp., which makes the video system, are offering incentives such as gift cards for merchandise and personalized autographs on Facebook to youngsters who join up.

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[sources: Businessweek.com; blogs.msdn.com]

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