Image: Photo courtesy of Alexandre Plokhov and DEPESHA.
New York Fashion Week has long been one of the most highly anticipated events in the fashion industry and this year’s event was no exception. Several Russian designers were highlighted throughout the weekend and designers like Salvatore Ferragamo showcased Russia-influenced collections.
New York continues to be a fashion mecca when it comes to being home to more international fashion companies and media headquarters than other fashion-forward cities, including Paris, Milan and London combined. When fashion week rolls into New York City each year, there is a huge influx of non-American participants. For example, Russia is a key emergent market for luxury spending and high-end designers are taking note. Last week, Salvatore Ferragamo flew in Moscow “it-girls” Miroslava Duma and Elena Perminova to take part in an evening to honor the Russia-influenced fall/winter 2012/13 collections.
Russian-born aspiring designer Dmitry Sholokhov (who was featured on the current 10th anniversary season of Project Runway) is one of the few Russian designers who have made a lasting impression on international investors and buyers, but that gap is slowing being filled. Designer Rubin Singer made a name for himself with evening wear that has been worn by celebrities such as Beyoncé and Heidi Klum, while Alexandre Plokhov had a highly publicized stint at Versace menswear and launched his namesake brand in New York in 2010. International and U.S. fashion editors gave Plokhov a standing ovation after his menswear show at Milk Studios on Sunday.
Designer Katya Leonovich presented a well-received capsule collection for the Mercedes Benz Fashion Week and Alexey Sorokin will present a womenswear collection during this week’s lineup of shows.
According to Sorokin, “Coming here is a reasonable next step given the kind of international attention we got presenting at home. I try to expect less in order to stay calm. I don’t like to share my plans, but I don’t let go of my ambitions.”
Image: Photo by Neilson Barnard/Getty Images for Salvatore Ferragamo
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