News | September 18, 2012

Designing Woman – Alexandra Von Furstenberg

News | September 18, 2012

IF THERE’S ONE THING THAT defines Alexandra von Furstenberg, it is design. The former daughter-in-law of fashion icon Diane von Furstenberg worked as DVF’s Creative Director and Director of Image for ten years before branching out on her own. After moving to Los Angeles in 2006, the Parsons School of Design graduate (who also studied costume design and art history at Brown University) decided to focus entirely on interiors,and thus opened her own furniture shop at 9001 Melrose Avenue in West Hollywood, where she now creates and sells limited-edition statement pieces made of acrylic. When Alexandra isn’t busy with designing and overseeing her company, she enjoys spending time at home with her children, Talita Natasha and Tassilo Egon, as well as her fiancé, Dax Miller. Her day would not be complete without an early morning meditation session and some additional quiet time before bed. It’s a good thing she’s wisely designed her day to include both.

6:30 AM I wake up every day without an alarm clock; I am very much a morning person. I get the children up for school and have granola with berries and vanilla yogurt as well as some coffee.

7:25 AM We are out the door! I drop my kids off and head over to a hot yoga class before racing home to shower and change. I make sure to do a short meditation before heading into my office.

9:00 AM–12:00 PM I work. I need complete quiet to focus and be creative. Those three hours in my office are the most productive. I have lunch at my desk, which is usually a salad with protein and a side of French bread, as well as water with cucumbers.

2:00 PM—4:00 PM I am at my store or factory reviewing orders, overseeing production or meeting with clients. I have recently renovated the store, so am still putting the finishing touches on that. Then it’s homework time!

7:00 PM I have dinner with my kids and my fiancé.

9:00 PM I catch up on world news and a mini-series I’ve been waiting to see, which we have recorded and watch without commercials. Then it’s bath time, followed by another short meditation; a great way to end my day.

Photography Cheryl Fox

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