2013 Cadillac ATS: Rising Performer
It is no secret that product is king in the business of consumer sales and marketing. If the mission is to sway public opinion in your favor, then the best way to do that is to win over human emotion with merchandise that emits euphoria and adulation. Well, Cadillac is finally rolling out its line-up of new vehicles to begin filling in the gaps to compete righteously with their German and Japanese counterparts. And it’s an empirical fact that the domestic marque is going after BMW’s 3 Series with a vengeance!
The ATS is a formidable competitor to the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class, with the only challenge being the combined heritage and reputation of the German trio. Cadillac will certainly win over curious buyers, but will have a challenge with German loyalists, especially those that adore the number “3.” Since this is one of two all-new vehicles launched in three years, Cadillac has to continuously educate the marketplace on their ATS offerings, which include a base model, Luxury, Performance and Premium packages. After impressive runs at the newly-built Atlanta Motorsports Park, Cadillac has shown that it has all the right tools to go head-to-head with the Germans.
Related Articles
Prada Unveils New Boutique At The Somerset Collection In Michigan
This November, Prada has expanded its presence in Michigan with the grand opening of a new boutique at The Somerset Collection.
The Workshop of Wonders: Loro Piana Transforms Harrods For The Season
From November 7th to January 2nd, 2025, Loro Piana transforms Harrods into a realm of festive enchantment with Workshop of Wonders.
Sunny’s Revives The Classic Steakhouse In Miami’s Little River
Sunny’s Steakhouse, the latest venture from the team behind Miami’s renowned Jaguar Sun, has opened its doors in Little River.
Chanel & The Boat Race Announce Historic Long-Term Partnership
In an unprecedented move, Chanel has become the Title Sponsor and official Timekeeping Partner for The Boat Race,
Revamp Your Routine: Must-Have Tips For An Autumn Glow-Up
With the crisp air of autumn comes a chance to reset our skincare and wellness routines.
On The Scene At Sin City’s Hottest Auto Event, The Concours At Wynn Las Vegas
See who stole the (auto) show at the 2024 Concours at Wynn Las Vegas, Sin City’s third iteration of its hottest auto exhibition.
Latest Stories
Trending Articles
Related Articles
Prada Unveils New Boutique At The Somerset Collection In Michigan
This November, Prada has expanded its presence in Michigan with the grand opening of a new boutique at The Somerset Collection.
The Workshop of Wonders: Loro Piana Transforms Harrods For The Season
From November 7th to January 2nd, 2025, Loro Piana transforms Harrods into a realm of festive enchantment with Workshop of Wonders.
Sunny’s Revives The Classic Steakhouse In Miami’s Little River
Sunny’s Steakhouse, the latest venture from the team behind Miami’s renowned Jaguar Sun, has opened its doors in Little River.
Chanel & The Boat Race Announce Historic Long-Term Partnership
In an unprecedented move, Chanel has become the Title Sponsor and official Timekeeping Partner for The Boat Race,
Revamp Your Routine: Must-Have Tips For An Autumn Glow-Up
With the crisp air of autumn comes a chance to reset our skincare and wellness routines.
On The Scene At Sin City’s Hottest Auto Event, The Concours At Wynn Las Vegas
See who stole the (auto) show at the 2024 Concours at Wynn Las Vegas, Sin City’s third iteration of its hottest auto exhibition.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events