BMW Logs On to Sell i3 and i8 Hybrids Online
BMW’s new i3 and i8 line of plug-in hybrid vehicles are made of equal parts performance and innovation. Besides the carbon fiber chassis and 22 kwh lithium ion batteries, the automaker will perform an automotive first and sell the two new models globally over the internet.
The vehicles, and their unique sales strategy, debuted as production-ready prototypes at the 2011 Frankfurt Motor Show, instantly setting off speculation about the wisdom of selling cars online.
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