Aslaug Magnusdottir and Lauren Santo Domingo

Aslaug Magnusdottir and Lauren Santo Domingo are revolutionizing the world of fashion as we know it.The business partners have joined together to form Moda Operandi, a members-only e-commerce portal that will allow customers to browse and pre-order designer collections immediately following the runway presentations. Aslaug is CEO and oversees the overall operations of the company while Lauren serves as Moda Operandi’s Creative Director.

No longer will you have to worry whether the buyers from Bergdorf’s or Neiman’s liked what you liked from a particular show; as an M’O member you will be able to pre-order what you want, in the size you want, and have it in your closet in a matter of weeks. Members will be able to purchase ready-to-wear pieces, shoes, handbags, jewelry and other accessories from more than 40 designers who have signed on to participate in Moda Operandi, including Calvin Klein, Alexander Wang, Prabal Gurung, Carolina Herrera, Proenza Schouler, and more.

To become a member, visit