Artist Julião Sarmento Customizes Reverso for Jaeger-LeCoultre

Jaeger-LeCoultre’s Arte Portuguesa collection adds multimedia artist Julião Sarmento to its tradition of art horology. Sarmento has personalized two limited editions of the legendary Reverso, calling it his “personal view of time.”

His take on the Reverso is a representation of the female body, the same icon that has empowered his other works. The Portuguese artist sees the woman as a proponent attached to the concept of perpetual time. “It refers to the space in which the woman moves, the space she fills and the indeterminate time in which she is found. It is not fleeting time, it is perpetual time,” Sarmento told Portuguese watch magazine Espiral do Tempo.

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