Adidas Opens its First Stella McCartney Flagship Store in London


A new Adidas Stella McCartney store has just opened in London after eight years of collaboration.

Located adjacent to the Adidas flagship store in London’s Brompton Cross area, the new 800-square-foot store features two stories filled with McCartney’s luxury performance yoga and tennis outfits, running ensembles, swimwear, outerwear and gym bags. In honor of the upcoming London Olympics this summer, the store will also carry the Olympic uniforms for Team Great Britain, which McCartney designed.

Source: Luxuo

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