Demand for Pagani is Stronger than Ever

Price points aren’t a topic of interest for car enthusiasts needing a Pagani in their collections.

In fact, the sale of the striking white Huayra presented at the Geneva Motor Show last month illustrates just that. Due to go to its rightful owner (who ordered it nearly one year ago) post-show, the car was never picked up. In a somewhat desperate effort to be the first owner of a Huayra, another buyer purchased the vehicle for a cool 1.8 million euros—double the factory sale price.

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