Salvatore Ferragamo Launches New Fragrance with Bash in NYC

Emma Roberts

Salvatore Ferragamo celebrated the launch of their new fragrance for women Signorina at Palazzo Chupi in NYC. The hosts of the event were Bianca Balti (who was also the muse for the scent being celebrated, according to Massimiliano Giornetti), Rachel Chandler Guinness, Alexandra Richards, Theodora Richards, and Stella Schnabel. Guest enjoyed a special performance by I Blame Coco (Coco Sumner) and were entertained by the beats of DJ Francesco Mele.

“Signorina is the celebration of chic girls with a sophisticated, subtly cheeky and fresh scent signature – inspired by the strong bond between Salvatore Ferragamo and trendy feminine young ladies with timeless modernity, creativity and a hint of audacity. Signorina, literally means young woman – stylish, truly Italian, fresh and full of life,” said a Ferragamo spokeswoman.

Celebrating the launch were Michele Norsa (CEO, Salvatore Ferragamo Italia), Luciano Bertinelli (CEO, Ferragamo Parfums), Vincent Ottomanelli (Ferragamo, USA), Kate Mara, Piper Perabo, Anna Sophia Robb, Emma Roberts, Stavros Niarchos Jr, Cynthia Rowley, Inga & Keith Rubenstein, Amy Sacco, Joyce Varvatos, Nur Khan, Jessica Hart and more.