Russia Remains a Strong Movie-Going Market


According to the executives at IMAX, Russia remains a strong movie-going market and continues to be one of the company’s fastest growing markets.

Russia is the 6th biggest and most rapidly growing market for Canadian company, IMAX. There are 19 IMAX theaters in Russia, compared to 336 in the U.S., but Chairman and President of IMAX Filmed Entertainment, Greg Foster, says that he is confident that the combination of a strong 2012 film slate, including the first Russian DMR film, and more theaters scheduled to open this year will deliver better results in this market.

“Russia matched China in delivering IMAX per screen averages of approximately $1.7 million throughout the year. It is important to remember that we have been in the U.S. for over 40 years and our theater network did not get where it is today overnight. While the Russian film business is still recovering from post-Soviet “depression” and the last financial crisis, Russia continues to be a key growth market for IMAX and we will continue to invest and support its expansion.”

According to Foster, the company’s clients in Russia are “very professional and well aware of the trends emerging in the global cinema business.”

Chairman and President of IMAX Filmed Entertainment added, “Russia is a strong movie-going market and as Russian audiences continue to become more sophisticated and demand better content and quality, this will drive local studios and directors to make better films.

Source: RT

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