Moroccanoil Hits the Runway at the Paul Smith Show during London Fashion Week

Being one of the first high-end hair product lines based on the use natural argan-oil, Moroccanoil has become an instant novelty.  Only four years old, the brand is not only popular in the best salons and with their A-list celebrity clients, but it has also developed into a necessity for the fashion and beauty industries.

London Fashion Week was no exception.

Renowned hairstylist Peter Gray used the Moroccanoil line to create the unique and strong feminine hairstyles of the Paul Smith show.

Peter Gray used the Moroccanoil Hydrating Styling Cream to hydrate and give pure-looking shine and hold in addition to removing frizz. He explains how he designed the look, “The hair was first brushed out thoroughly and small sections were taken to enable the spray to reach the roots”. He also used the Moroccanoil Luminous Hairspray Strong to hold the hair without jeopardizing the luminosity. Finally, the stylist made sure to use the Moraccanoil XLPRO Paddle Brush made of ionic properties that help contain frizz, repel water and rapidly dries hair.

Mimmic Gray’s styles in your own home with Moroccanoil products; pick them up at your local fine beauty product retailers.

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Photo credit: Becky Maynes for Moroccanoil