Haute Time: Meeting With Martin Frei, Owner of Urwerk At Basel World

My next meeting after Zenith was with the creator of Urwerk watch, Martin Frei. He builds watches that are next level and range from $95 to 110K Swiss Francs, along with a special tourbillon pocket piece that is over $350k Swiss Francs. Only eight of these were made and all are sold out.

The UR-1001 is a piece that is one of a kind. In fact, Uwerk doesn’t even call their model UR-1001 a pocket watch, they prefer the term “Zeit Device Über Complication.”

Martin Frei’s passion for watches is amazing. Urwerk has been an advertiser of our magazine through its distributor John Simonian for many years but it was a huge opportunity to sit down with the creator and see how Martin Frei was able to develop the watch, along with the movements and the insides. He gave me a thorough tour and understanding of the UR-110, which is one of my favorite watches on the market. I eventually want to get this piece in my collection myself.

READ THE FULL ARTICLE ABOUT SETH SEMILOF’S MEETING WITH MARTIN FREI AND URWERK ON HAUTETIME.COM