News | January 31, 2012

Haute Event: Chinese New Year Celebratio​n with Montblanc and Lang Lang

News | January 31, 2012

To celebrate the launch of Dragon Week, a series of exclusive events in New York organized by the membership-based network Affinity China and the China Luxury Network started off with a bang with China’s most famous classical pianist, Lang Lang. Lang Lang gave a moving private performance at the Montblanc flagship store on Madison Avenue. The night begin with a short speech given by Lang Lang to party attendees including Montblanc North America CEO Jan-Patrick Schmitz, Yue-Sai Kan and dozens of other people. Lang currently serves as the chairman of the Montblanc Culture Foundation and the brand’s ambassador of culture, using his position to spark a greater interest in classical music.  Lang Lang was gracious enough to answer few questions exclusively for Haute Living.

Q: What is tonight’s celebration about?

A: Today is the Chinese New Year, and we are here to celebrate the year of Dragon, which is a big year in Chinese culture.

Q: What do you like about the brand?

A: Montblanc is a prestigious luxury brand, elegant and artistic.

Q: How did it feel to perform at tonight’s event?

A: I’m very happy to have this opportunity to celebrate the special moment with Montblanc clients, particularly with many Chinese clients. I wish everybody a prosperous new year!

Q: What are some of your favorite pieces from Montblanc?

A: I love my Montblanc watch, the leather shoulder bag for men, and a personalized Montblanc fountain pen.

Q: What does the Chinese New Year mean to you?

A: It is one of the biggest and most important festivals in Chinese culture, like the Christmas in American culture. For most of the years, I cannot celebrate the festival with all my family members due to concert schedule, but to celebrate with some Chinese friends makes me feel warm.

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