CÎROC THE NEW YEAR WITH DIDDY AND THE REAL HOUSEWIVES OF NEW YEAR’S EVE

The countdown to 2012 just got a whole lot sexier. Sean “Diddy” Combs and CÎROC Ultra Premium Vodka have partnered with Bravo to create a multilevel platform for the 2011 holiday and New Year season, “CÎROC THE NEW YEAR WITH THE REAL HOUSEWIVES OF NEW YEAR’S EVE.”

‘Housewife’ aficionados have the opportunity to toast stylishly alongside a housewife at one of five sizzling New Year’s Eve celebrations: Kim Zolciak in New York, Taylor Armstrong in Chicago, Kandi Burruss in Miami, Alexis Bellino in Los Angeles and Gretchen Rossi in Houston, Texas. Any one can enter on www.bravotv.com/newyears.

Committed to keeping consumers safe, CÎROC and Combs, in partnership with these glitzy Housewives will further ignite the brand’s social responsibility platform with the execution of the fourth annual “CÎROC Safe Rides” program. This initiative provides consumers with access to free and secure transportation from their New Year’s Eve fetes. Leading up to New Year’s, Kim Zolciak, Taylor Armstrong and others will surprise lucky pedestrians with CÎROC Safe Rides cards to ensure that they get home safely on New Year’s Eve. Additionally on December 31, designated CÎROC brand ambassadors will distribute thousands of “Safe Ride” cards to adult consumers in major metropolitan cities across the country. In New York, Chicago and Miami cards valued at $15 will be redeemable for usage in taxis, black cars, and liveries. CÎROC will give Atlanta area consumers metro cards good for use on MARTA at the end of their big night.

In addition, these starlets will remind fans to celebrate the holidays responsibly through dedicated public service announcements and other multi-media programming on select lifestyle media outlets through the month December.