Art Basel: BMW i and Dwell Present The Sustaethics Event
On December 2, BMW i and Dwell Media will host The Sustaethics Event- an evening celebrating sustainable design and environmental preservation. Dwell, an established authority in design and innovation has teamed up with BMW i to share their synergistic visions and honor the incredible technological achievement and social impact of the new BMW i3 Concept and i8 Concept- the first purpose-built electric and hybrid-electric vehicles to be made primarily of carbon fiber- which will be on display at the event.
“We take our responsibility seriously when it comes to the mobility of the future and the future of our society,” says Benoit Jacob, head of BMW i Design. “we are in no doubt of the need to take a fresh view of things going forward.”
The event will be held on the top floor of the iconic Herzog & De Meuron car park 111 Lincoln Road. Dwell founder lara Deam will kick off the event along with Benoit Jacob, head of BMW i Design, who will unveil the cars. Miami-based architect Chad Oppenheim will transform the space into a lush, warm lounge using trees to create natural pathways with Treemendous, a local charity, the trees will then be donated to Miami’s Million Trees Campaign, which aims to plant one million trees by 2020.
The Sustaethics event at Art Basel/Miami Beach from BMW i and Dwell will gather innovators on the international, national and local art and design scenes to celebrate the launch of BMW i and modern design principals.
For more on the Best of Basel, check out Haute Living‘s Guide to Art Basel
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