OC CONCEPT STORE reinvents the luxury wheel by offering a treasure hunt for patrons to explore the unknown.

I have always believed that life is about discovering and realizing your dreams. I envisioned creating an oasis in order to share an experience of bliss with the world. This vision became a reality in 2010, with the launch of the first OC CONCEPT STORE in Saint Tropez, followed by the launch of the New York flagship store.

Currently, my gallery-style boutiques are located in Saint Tropez and Courchevel, with a freestanding flagship store on the historic Madison Avenue in New York. Within these boutiques I am able to share my cultural knowledge and great affection for the finest in craftsmanship, art, and luxury.

I want a visit to the OC CONCEPT STORE to be an event, a one-of-a kind experience where you can discover new and bespoke products from jewelry to watches to furniture to champagne to fragrances and everything that enriches life in a luxurious way. The variety of items and brands, coupled with the exclusivity of limited edition pieces, make the store the ultimate place for the perfect gift. If you want to pamper yourself, I have created a place full of inspiration and exploration.

I take great pride in the atmosphere I have created and am dedicated to achieve a shopping environment that pays attention to detail. Customers can expect to enter the bi-level Christophe Pillet-designed Madison Avenue space and be greeted by a staff of luxury connoisseurs as well as the warm amber notes and sensual firewood smells of our house fragrance. It is when you make your way downstairs that the journey truly begins, thanks to the eclectic mix of the most unique pieces from some of the world’s finest brands such as Chopard, Richard Mille, Audemars Piguet and a gallery display of my namesake fine jewelry line, Orianne Collins Jewellery for men, women, and children.

From luxury yachts, limited edition timepieces, and Swiss chocolate spoons, it is my belief that OC CONCEPT STORE reinvents the luxury wheel by offering a treasure hunt for patrons to explore the unknown. For those seeking a little bit more, or want to celebrate their newly purchased B.lab crystal glass foosball table or OVALE’s lush stuffed sleeping bears, our staff would be pleased to pour you a flute of our custom house champagne by the complementary champagne and caviar bar.

The OC CONCEPT STORE experience continues well after you leave our boutique. Let our personal concierge service book your night on the town, a trip to Europe and beyond, or the most extravagant request your heart desires, because it’s luxury at its finest, and that is what OC CONCEPT STORE is all about.

As Haute Ambassador, I look forward to sharing with you my discoveries throughout the world and celebrating unabashed luxury that I know your heart will desire. And always remember, in everything you do, live your dreams out loud.


Orianne Collins


655 Madison Avenue

New York, NY 10065