Haute 100 Update: Ralph Lauren Launches Denim & Supply – Earthier and Rugged with an Emphasis on Individuality

Fashion legend Ralph Lauren has launched a new line called Denim & Supply, available today online – but don’t expect to see any pastel polos. The line is an edgier, more downtown take on the brand’s celebrated American heritage roots with an added emphasis on creating a rugged, individualized style.

While the new line still holds true to some more iconic Ralph Lauren sensibilities, it also takes on an earthy, hipster feel with a penchant for “found” pieces, like a perfectly distressed pair of jeans or a soft, faded T-shirt.

The eclectic vibe of the debut collection drifts through rooted American genres, like Navajo, nautical, and surplus, and captures the essence of finding a great vintage piece and adding a fresh spirit to it. The pieces range in price  from $39.50 – $298 and the line is divided into three parts – Into the Wild, The Lodge, and The Wharf – all available starting today on their website.

Our Haute 100 list details the accomplishments of the most influential people in each of our markets. To see the entire Haute 100 New York list, click here.