News | May 31, 2011

Louis Vuitton Is On The Move: If They Build It, We Will Come

News | May 31, 2011

Since its inception in 1854, the house of Louis Vuitton has had a finger steadily placed on the majestic and ever-evolving world around us, acting always ahead and moving only in the right direction. As a result, the label stands tall at the forefront of what is and what will be in terms of relevancy, execution, and quality of construction. And while we fondly look back to remember the way things were, we eagerly glance ahead to where the brand promises to take us. As part of their most recent strides, particularly here in south Florida, Louis Vuitton is, quite literally, on the move.

Recent announcements of Louis Vuitton’s graceful bowing out of the Bal Harbour Shops were shocking to many; but a need for space takes the boutique out of the lovely, pond-punctuated confines of what are somewhat smaller (although über successful) shops and slightly further north, to the Aventura Mall. The expansion holds great promise, for we know that toting their reputation with them, the new boutique’s July opening will garner that if-you-build-it-they-will-come kind of attention. And like everything we’ve come to expect from LV, the transition too will be seamless.

Louis Vuitton Bal Harbour will remain open through June, until July 1st, at which time the Aventura location opens its [temporary] doors. Armed with what brand reps promise to be a “full array of product categories and collections,” this is only meant to quench our thirst through the summer months until the permanent outpost is up and running come Fall, 2012.

Once open, the store will reflect the aesthetic of the Maison’s latest, global concept, and will offer a “considerably larger retail experience than ever before to Louis Vuitton’s Miami customers.” Two floors linked by a staircase that LV describes as “grand,” will stand behind a prominent exterior façade. What to expect: a full range of leathergoods, ready-to-wear, shoes, accessories, watches and jewelry.

And growth won’t end with Aventura, it seems the next stop on the LVMH train will be in the heart of Miami’s budding Design District—an obvious progression for a house with such deep roots in the worlds of art and design.

Look to the next issue of Haute Living Magazine for more information, and an in-depth exploration of the famed heritage of the House of Louis Vuitton.

www.louisvuitton.com

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