Haute Yachts: Singapore Yacht Show Sails to Victory
San Lorenzo, SY Montigne and Simpson Marine were just some of the exhibitors who attended the inaugural Singapore Yacht Show, the only event of its kind in Asia, which attracted more than 5,000 visitors.
Held at the exclusive One°15 Marina Club at Sentosa Cove from 8-10 April, the show’s purpose was to tap into the growing demand for super yachts on the continent, particularly in China, where high-end models are popular with business men for their ability to impress prospective clients.
The show was organised by Informa Yacht Group, which is also responsible for the Monaco Yacht Show and Abu Dhabi Yacht Show. Informa’s Managing Director Andy Treadwell said, “We are convinced that the market for super yachts in Asia could develop considerably over the next few years, and we want to play our part in driving that development. Singapore is a highly strategic and influential business centre in the very heart of Asia, providing a perfect venue for the show and a first-class hub for the future of the large-yacht industry in this region.”
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