Numbers Game: 901 Silver Tequila Makes its OC Debut

As you may or may not know, singer/dancer/actor/entrepreneur/all around sexy-bringer Justin Timberlake launched his own line of tequila, neé 901 Silver Tequila in 2009. Until now though, it might have been a little hard to find here in OC. Forget that — Feb. 10 at 9:01 (obviously), SOL Cocina will be giving the liquor a welcome party full of good bites and amazing mixologist-approved cocktails.

Feb. 10 marks SOL Cocina’s inaugural Thursdays at 9:01, featuring a 901 Silver Tequila sampling, Chef-created antojitos, Live Nation concert ticket giveaways and a digital photo booth for guests, but will continue every Thursday to provide the county with a great place to come together for late night fun (the restaurant’s open until 1 a.m.) and great food.

“Thursday night is really the start of the weekend,” said Matt Baumayr, SOL’s general manager. “With ‘Thursdays at 901’ we want to create a great, relaxed vibe for our guests – a place to come and kick back with friends, listen to music and just chill. Launching our Thursday events with the debut of a sophisticated brand like 901 Tequila seems like a perfect fit.”

With a red carpet debut and the promise of weekly watering hole specials, you may want to clear your schedules for Feb. 10th and Thursdays beyond — if Justin taught us anything, it’s that he knows how to get PYTs following his every move.

SOL Cocina is located at 251 E. Pacific Coast Hwy., on the Balboa Marina in Newport Beach. For more information on 901 Silver Tequila, visit the liquor’s official web site at For more information on SOL Cocina, call the restaurant directly at 949.675.9800 or visit their official web site at

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