News | January 26, 2011

Your Go-To Guide For Awards Season In Los Angeles

News | January 26, 2011

The Piece de Resistance: The Jewels

Haute couture wouldn’t look half as haute without the proper accoutrements, and three prominent jewelry purveyors are pulling out the stops for this year’s red carpet. What to expect:

HARRY WINSTON

According to Sandrine de Laage, Winston’s Art Director, “The Oscars are a time to celebrate the extraordinary—extraordinary actresses, extraordinary performances, and of course, extraordinary jewels.” This year, Harry Winston traveled back in time for inspiration, to a time of 100 percent pure Hollywood glamour, akin to the ‘40s and with icons like Rita Hayworth and Ava Gardner, with beautiful pieces like their iconic Winston Cluster Earrings. Winston’s creative force also foretells we will see color: “[It’s] also about embracing the individuality of the wearer, through one of a kind pieces, such as bright, colorful cocktail rings and dramatic cascading necklaces.”

Harry Winston,
310 North Rodeo Drive, Beverly Hills
310.271.8554
www.harrywinston.com

CHOPARD

According to Caroline Gruosi-Scheufele, Chopard Co-President, the red carpet—despite the frenetic pace—is something she always looks forward to.

“For many years I have been entrenched in the frenzy surrounding occasions such as the Oscars and the Cannes Film Festival, and I know that the red carpet is a place where anything can happen,” says Gruosi-Scheufele. “Having established acquaintances and often friendships with many glamorous luminaries, I realize how important this moment is to them and therefore the type of jewelry they dream of. That is why I design such resolutely original pieces, all very different from each other, in order that each star can find the adornment perfectly suited to her personality and best able to exalt her beauty. I am truly inspired by the infinitely varied nature of the stars themselves, therefore my high jewelry designs reflect a broad spectrum of tastes and expectations where nothing is imposed and nothing is forbidden except complete freedom.”

Chopard, 328 North Rodeo Drive
Beverly Hills, 310.550.7220
www.chopard.com

VRAM FOR GRAY

Vram’s the new kid on the block—well, not really new, per se—just in a new space. Vram at Gray Gallery on Melrose takes an unconventional approach to his designs. “They are nouveau with a vintage twist,” says the designer. And his favorite part to decorate—the hand. Furthermore, at Gray he has surrounded himself with other designers, and sees it not as competition, but complimentary to his line. Case in point? The pieces acquired by Ineke Peskin, the Dutch born estate jewelry dealer, which include Gucci, Boucheron, Fred Leighton and Jean Mahle. Together Peskin and Vram make a unique—albeit extensive—collaboration. What’s hot in his mind? Vram sees the trends for the upcoming award season to be large colored stone rings and big statement earrings with vintage stackable bracelets.

Gray Gallery: www.graygallery.com

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