News | December 14, 2010

Sweet Spot: Izzy and the Candy Factory Debuts at South Coast Plaza

News | December 14, 2010

On December 8th, South Coast Plaza’s Jewel Court was transformed from its winter wonderland to a different sort of magical realm — a candy palace. To celebrate the launch of Izzy and the Candy Palace, the center and participating retailers were proud to present an event to commemorate the launch of a program celebrating young talent here in Orange County as well as support the work of the Second Harvest Food Bank.

Nine-year-old Isabel J. wrote her story, Izzy and the Candy Palace, with the hopes of feeding hungry kids in America. And by donating all of the proceeds from the book’s sales to charity, she’s realized her dream alongside the book’s illustrator, J.H. Everett, who has worked with both the Los Angeles Times and Jim Henson Productions. Together, they brought the J’s story of Izzy to life for children across America. South Coast Plaza celebrated the event by hosting live music, hors d’ouvres and, of course, plenty of candy and more. Boutiques around the center such as Tod’s and Ralph Lauren will be offering the book for sale through Dec. 16th as well as a special table set up by Second Harvest beside the center’s iconic Christmas tree.

Moving forward, the Candy Palace program, named for Isabel J’s book, will sponsor a biennial writing contest and transform the original story of a local child into a published, illustrated children’s book whose full profits will be donated to the Kids Café program.  The submitted stories will then be reviewed and a winner chosen by the program’s board, which includes authors, editors and illustrators from the world of children’s books.

By bringing together the spirit of creativity and charity, Second Harvest and the Candy Palace program are making sure the future is sweet for the children of Orange County.

For more information on Izzy and the Candy Factory, visit any of the boutiques at South Coast Plaza displaying the promotion or Jewel Court through Dec. 16th. Also, visit the official web site at www.thecandyfactory.com for more information on the Candy Palace Program. For further information on Second Harvest and the Kids Café program, visit their web site at www.feedoc.org.

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