News | December 8, 2010

Balmy, 75 Degrees, and Snowing on Rodeo Drive

News | December 8, 2010

By Susan Michals

Beverly Hills hasn’t seen this much white since the ’80s. On Thursday, Dec. 9, Rodeo Drive celebrates the holiday season with SNOW 90210 RODEO, featuring a 100 percent chance of snow on all three blocks of Rodeo.

More than 52 in-store events, live entertainment and gourmet food trucks serving holiday-themed goodies highlight this Beverly Hills extravaganza.

The centerpiece of the celebration will be horse-drawn carriage rides in the midst of the falling snow from 40 snow machines on the 300 and 400 blocks of Rodeo Drive with complimentary rides for guests who show their receipt of purchases from participating stores — while rides last. The night will also feature a variety of events including new product introductions, charitable shopping and gifts with purchase. In addition, eight of L.A.’s hottest gourmet food trucks will line the 200 block of Rodeo Drive.

For more info: www.rodeodrive-bh.com/snow90210.