Richard Branson to Build Upscale Hotel in San Francisco

Billionaire Richard Branson has launched a slew of successful business ventures through the Virgin Group. From mobile phones, to music megastores and beyond, this entrepreneur has a portfolio of over 360 companies and plans to add one more. Branson has recently announced plans to launch a line of Virgin Hotels.
According to the Virgin Hotels website, the hotels will cater to “high income, well-educated, metropolitan ‘creative class’ customers,”. These destinations will be erected in urban areas, with initial plans to open venues in a handful of U.S.cities. On their list are New York, Boston, Washington D.C., Miami, Los Angeles, and our fair city, San Francisco. Though these are the current set of locations, Branson hopes to eventually expand to over 25 over the next 10 years.
Upon announcing the plans to build these luxury hotels, Branson stated, “I’ve had great fun turning quite a lot of different industries on their heads and making sure those industries would never be the same because Virgin took them on.” Virgin Group will be dedicating $500 million to the Virgin Hotel project. Their key goals are to host guests in four star quality hotels, located in major North American cities. Their buildings will have between 150-400 rooms with ample communal space.
With over 25 years in travel and hospitality experience, they hope this will be another great venture to add to their already impressive list of successful companies. This announcement is great news for travelers.With Virgin responsible for their flights and hotels, vacationers will most likely receive amazing travel deals on some great North American destinations.
For more information on Virgin Hotels, visit www.virginhotels.com.
Related Articles
The Macallan Diamonds Are Forever 55th Anniversary Release Brings James Bond’s Cinematic Legacy to Life in Whisky
The Macallan celebrates 55 years of Diamonds Are Forever with a rare single malt blending Bond legacy, craftsmanship, and luxury.
L’AGENCE Debuts Fall 2026 “Seduction” Collection at New York Fashion Week Inside Cipriani 42nd Street
L’AGENCE debuts Fall 2026 Seduction at NYFW with bold tailoring, luxe textures, and a Google AI virtual try on experience.
Haute Living Celebrates Juanma Barrientos and J Balvin at Elcielo New York During NYFW
Haute Wine & Spirits celebrates chef Juan Manuel Barrientos and J Balvin at Elcielo New York during New York Fashion Week.
The Hautest Activewear for Her to Workout—and More—In
Discover the hautest activewear for her, from gym to pilates to everyday wear, featuring stylish performance pieces you will love.
I’m an Editor: Here’s What I’m Wearing to NYFW This February
An editor’s guide to surviving NYFW in February, with chic outerwear, refined boots, and winter accessories made for true New York weather.
Forbes Travel Guide Crowns The Boca Raton as the Americas’ Only Quadruple Five Star Resort
Forbes Travel Guide awards The Boca Raton 24 stars in 2026, making it the only Americas resort with quadruple Five Star status.
Latest Stories
Trending Articles
Related Articles
The Macallan Diamonds Are Forever 55th Anniversary Release Brings James Bond’s Cinematic Legacy to Life in Whisky
The Macallan celebrates 55 years of Diamonds Are Forever with a rare single malt blending Bond legacy, craftsmanship, and luxury.
L’AGENCE Debuts Fall 2026 “Seduction” Collection at New York Fashion Week Inside Cipriani 42nd Street
L’AGENCE debuts Fall 2026 Seduction at NYFW with bold tailoring, luxe textures, and a Google AI virtual try on experience.
Haute Living Celebrates Juanma Barrientos and J Balvin at Elcielo New York During NYFW
Haute Wine & Spirits celebrates chef Juan Manuel Barrientos and J Balvin at Elcielo New York during New York Fashion Week.
The Hautest Activewear for Her to Workout—and More—In
Discover the hautest activewear for her, from gym to pilates to everyday wear, featuring stylish performance pieces you will love.
I’m an Editor: Here’s What I’m Wearing to NYFW This February
An editor’s guide to surviving NYFW in February, with chic outerwear, refined boots, and winter accessories made for true New York weather.
Forbes Travel Guide Crowns The Boca Raton as the Americas’ Only Quadruple Five Star Resort
Forbes Travel Guide awards The Boca Raton 24 stars in 2026, making it the only Americas resort with quadruple Five Star status.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events