Always a Bride

Within the last decade weddings and all that they entail have become big business. Huge. Everything from the infancy of the proposal to the grand finale of the nuptials is planned with expert precision. Designers, event planners, magazines and reality shows give spectators an inside view on exactly what it takes to make the most important day come off without a hitch. Atlanta’s own Bridals by Lori takes care of the most stressful part: the dress.

For almost 30 years, this hometown hot spot is responsible for dressing every type of bride imaginable. From the fussy to the refined, the indecisive to the trendy, Lori Allen has seen them all. Her boutique is often referred to as the “Kleinfeld’s of the South,” referencing the hugely popular New York City bridal boutique. Apparently creators of TLC’s ratings hit Say Yes to the Dress took notice to the southern sophistication of Bridals by Lori, a spinoff  Say Yes to the Dress: Atlanta premiered in July to the highest ratings ever for the franchise.

Nestled in Sandy Springs on a 25,000-square-foot, three-story building and featuring practically every bridal designer you can think of, the motto here is “no bride leaves without her perfect dress.” Services include: expert fittings for body type, style selections based on wedding theme and location, and color choices tailored for individual complexions. Whatever type of wedding gown fantasy you have Bridals by Lori can make it come true. Bridal accessories, bridesmaids’ gowns and tuxedo rentals are also available, making this an all-in-one den of decadence that provides you with a few less things to worry about.

While many bridal salons operate at in opportune hours, you can stop by any time between 10 a.m. and 8 p.m., six days a week. Appointments are strongly suggested and based on the increased number of patrons since the debut of their new series; I would make an appointment and arrive early. So all my future Southern brides, ditch the trip up north, stay right here at home and partake in some true southern hospitality as you plan your big day! Say Yes to the Dress: Atlanta airs Friday nights at 9:30 p.m.

Bridals By Lori, 6021 Sandy Springs Circle, 404.252.8767,