News | June 23, 2010

Organic is Not Always a Haute Option

News | June 23, 2010

When I think of organic foods I think of earth-friendly, fewer chemicals, fresher and healthier. As an overall consensus I am a fan. There is nothing better than walking home with a bag full of farmer’s market goodies, or strolling through the lotions and potions in Whole Foods. Organic, what does this mean to you? If you’re list consists of “fewer calories” you may be in for a surprise.

The problem with a snack labeled organic is that some consumers automatically deem them healthier, thus equating to lower calories. If you are one of these snack-ers, you are not alone. The Cornell University Food and Label Brand Lab did a study with 54 random college students and gave them the popular Oreo cookie. Some of the participants were given the organic cookie with an organic label and others were given the organic cookie unlabeled.

I know what you are thinking, and no, this was not a trick.

As crazy as it sounds there are actually Oreo cookies made with organic flour and sugar. Both products contained 160 calories in two cookies.

The group that was given the labeled organic cookies felt that there were 40 percent fewer calories in the cookies and more fiber. These were also the people who were more likely to buy a product labeled organic. So the proof was definitely in the pudding, or cookie in this case.

The next time you mosey down an isle and you see the word “organic” I hope that you turn the package over and read the amount of calories it contains. If you do not have that luxury take an educated guess and double it. Just because a sweet treat is made with organic ingredients does not mean that it is low in calories. These organic junk options should never be confused with a fresh option like fruits and vegetables. If it walks like a duck, and looks like a duck, it is probably a duck.

Until next time my friends, visit www.raylenebartolacci.com. To health and wellness, salute.

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