17th BMW Art Car to Run Le Mans
Over the last 35 years, BMW has commissioned 17 extraordinary cars to serve as the canvas for contemporary artists, almost all of which campaigned at the annual 24 Hours of Le Mans endurance race. Notable artists to participate in the program include Roy Lichtenstein, Robert Rauschenberg, and David Hockney. The latest creation was unveiled by pop artist Jeff Koons at a presentation on June 2 at the Centre Pompidou museum in Paris. The Koons car, a 500-horsepower M3 GT2 whose 4.0 liter V-8 reportedly rockets the car to 62 mph in 3.4 seconds, is no exception and will wear number 79 when the famed French race is held on June 12 to 13. The number pays homage to the fourth-ever Art Car, an M1 decorated by Andy Warhol that competed at Le Mans in 1979.
“These race cars are like life, they are powerful and there is a lot of energy,” Koons said when he revealed his initial sketches for the car. “You can participate with it, add to it, and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car—it’s really to connect with that power.”
Following its campaign at Le Mans, the Koons Art Car will be displayed alongside its predecessors at the BMW Museum in Munich.
Related Articles
Jonathan Geller Spent Years Decoding Why People Buy. Billion-Dollar Brands Now Pay Him & Lower Cross For It
Discover how BGR founder Jonathan Geller transformed media expertise into ecommerce growth, building Lower Cross for brands.
Pharrell’s Louis Vuitton Men’s Spring/Summer 2026 Collection Is a Study in Intentional Dressing
Pharrell Williams draws on the sartorial richness of modern India for Louis Vuitton’s Men’s Spring-Summer 2026 collection.
Il Sereno Lake-to-Lake Journey Makes The Drive From Lake Como To St. Moritz The Destination
Experience Il Sereno’s exclusive Lake-to-Lake journey, connecting Lake Como and St. Moritz through luxury driving, dining, wellness, and alpine adventure.
Meet the Ultra-Luxury Villa Company Redefining ‘White Glove’ Travel
Lacure’s founders reveal how luxury villa travel is evolving through personalized service, privacy, and local expertise.
Why Metro Manila’s Busiest Homeowners Are Outsourcing Repairs to One Platform
KuyAyos simplifies home repairs in Metro Manila with verified tradespeople, fast booking, upfront quotes, and support.
Inside the Waldorf Astoria Buckhead’s Most Luxurious Way to Experience the World Cup
The new Ultimate Encore package trades rideshare scrambles and stadium crowds for a private chauffeur, Presidential Suite dining, and a concierge who handles everything else. When the FIFA World Cup arrives in Atlanta this summer, the city becomes a different place. Eight matches at Mercedes-Benz Stadium, including a July 15 semifinal. Visitors from every continent. […]
Latest Stories
Trending Articles
Related Articles
Jonathan Geller Spent Years Decoding Why People Buy. Billion-Dollar Brands Now Pay Him & Lower Cross For It
Discover how BGR founder Jonathan Geller transformed media expertise into ecommerce growth, building Lower Cross for brands.
Pharrell’s Louis Vuitton Men’s Spring/Summer 2026 Collection Is a Study in Intentional Dressing
Pharrell Williams draws on the sartorial richness of modern India for Louis Vuitton’s Men’s Spring-Summer 2026 collection.
Il Sereno Lake-to-Lake Journey Makes The Drive From Lake Como To St. Moritz The Destination
Experience Il Sereno’s exclusive Lake-to-Lake journey, connecting Lake Como and St. Moritz through luxury driving, dining, wellness, and alpine adventure.
Meet the Ultra-Luxury Villa Company Redefining ‘White Glove’ Travel
Lacure’s founders reveal how luxury villa travel is evolving through personalized service, privacy, and local expertise.
Why Metro Manila’s Busiest Homeowners Are Outsourcing Repairs to One Platform
KuyAyos simplifies home repairs in Metro Manila with verified tradespeople, fast booking, upfront quotes, and support.
Inside the Waldorf Astoria Buckhead’s Most Luxurious Way to Experience the World Cup
The new Ultimate Encore package trades rideshare scrambles and stadium crowds for a private chauffeur, Presidential Suite dining, and a concierge who handles everything else. When the FIFA World Cup arrives in Atlanta this summer, the city becomes a different place. Eight matches at Mercedes-Benz Stadium, including a July 15 semifinal. Visitors from every continent. […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events