17th BMW Art Car to Run Le Mans
Over the last 35 years, BMW has commissioned 17 extraordinary cars to serve as the canvas for contemporary artists, almost all of which campaigned at the annual 24 Hours of Le Mans endurance race. Notable artists to participate in the program include Roy Lichtenstein, Robert Rauschenberg, and David Hockney. The latest creation was unveiled by pop artist Jeff Koons at a presentation on June 2 at the Centre Pompidou museum in Paris. The Koons car, a 500-horsepower M3 GT2 whose 4.0 liter V-8 reportedly rockets the car to 62 mph in 3.4 seconds, is no exception and will wear number 79 when the famed French race is held on June 12 to 13. The number pays homage to the fourth-ever Art Car, an M1 decorated by Andy Warhol that competed at Le Mans in 1979.
“These race cars are like life, they are powerful and there is a lot of energy,” Koons said when he revealed his initial sketches for the car. “You can participate with it, add to it, and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car—it’s really to connect with that power.”
Following its campaign at Le Mans, the Koons Art Car will be displayed alongside its predecessors at the BMW Museum in Munich.
Related Articles
The Louis Vuitton Cruise 2027 Collection is the Bridge Between Paris & New York
Nicolas Ghesquière’s Louis Vuitton Cruise 2027 collection connects Paris and New York through Keith Haring, the Frick, and American style.
Chanel’s Ephemeral East Hampton Boutique Returns for Another Summer
Chanel opens its ephemeral East Hampton boutique at 17 Newtown Lane on May 22, 2026—Coco Beach, fine jewelry, and a Parisian summer retreat.
Inside Tokyo’s Serene New Luxury Escape: JW Marriott Hotel Tokyo Debuts Asia’s First Mindful Rooms
Discover how JW Marriott Hotel Tokyo is redefining luxury wellness with Asia’s first Mindful Rooms and immersive restorative experiences.
‘Night of 100 Stars’ Brings Monaco Grand Prix Weekend to Life With an Exclusive Superyacht Gala for a Greater Cause
Night of 100 Stars returns to Monaco Grand Prix weekend with an exclusive superyacht gala benefiting Make-A-Wish International.
Our Haute Product of the Month: Rag & Bone’s Atlas Linen Pants
While we have been loving Rag & Bone’s Miramar sweatpant jeans, our new obsession is the brand’s latest launch: the Atlas pant.
Le Café Louis Vuitton Enters a New Culinary Era With Executive Chef Kylian Goussot
Le Café Louis Vuitton welcomes Chef Kylian Goussot, ushering in a refined new era of luxury dining in New York.
Latest Stories
Trending Articles
Related Articles
The Louis Vuitton Cruise 2027 Collection is the Bridge Between Paris & New York
Nicolas Ghesquière’s Louis Vuitton Cruise 2027 collection connects Paris and New York through Keith Haring, the Frick, and American style.
Chanel’s Ephemeral East Hampton Boutique Returns for Another Summer
Chanel opens its ephemeral East Hampton boutique at 17 Newtown Lane on May 22, 2026—Coco Beach, fine jewelry, and a Parisian summer retreat.
Inside Tokyo’s Serene New Luxury Escape: JW Marriott Hotel Tokyo Debuts Asia’s First Mindful Rooms
Discover how JW Marriott Hotel Tokyo is redefining luxury wellness with Asia’s first Mindful Rooms and immersive restorative experiences.
‘Night of 100 Stars’ Brings Monaco Grand Prix Weekend to Life With an Exclusive Superyacht Gala for a Greater Cause
Night of 100 Stars returns to Monaco Grand Prix weekend with an exclusive superyacht gala benefiting Make-A-Wish International.
Our Haute Product of the Month: Rag & Bone’s Atlas Linen Pants
While we have been loving Rag & Bone’s Miramar sweatpant jeans, our new obsession is the brand’s latest launch: the Atlas pant.
Le Café Louis Vuitton Enters a New Culinary Era With Executive Chef Kylian Goussot
Le Café Louis Vuitton welcomes Chef Kylian Goussot, ushering in a refined new era of luxury dining in New York.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events