Tomorrow Night: CUSP at Neiman Marcus Union Square

The fourth floor of Neiman Marcus Union Square is the place to see and be seen tomorrow evening.

The official opening of CUSP kicks off at 6:30 p.m. and the powers that be are inviting guests to come by and “drink in some drama.”

CUSP represents Neiman’s effort to reach a savvy and cutting-edge clientele. Targeting a youthful, fashion-forward demographic (imagine the daughters of the ladies who lunch), the luxury department store group forgoes the plush, overly-luxe feel of its typical store strategies in favor of an edgier, fresher vibe. CUSP features contemporary lines such as Phillip Lim 3.0, Jet and J Brand jeans, and Morphine Generation, with footwear by Repetto and Salvador Sapena, and it-bags by Chloe, Marc Jacobs, and Kooba, among others.

But it’s not just about fashion at CUSP; it is about presenting a whole lifestyle. CDs, books, and vintage finds are a part of the inventory as well.

CUSP celebration at Neiman Marcus Union Square:

• March 18, 2010
• 6:30 to 8:30 p.m.
• Fourth Floor – Ready to Wear

It’s a private event, so make sure you RSVP to RSVPSanFrancisco@NeimanMarcus.com if you want to check it out.