Haute Secrets: Chip Conley’s Guide to San Francisco

Where Were You Born: Orange, California

How Long In San Francisco: Since 1984

Neighborhood: Potrero Hill, San Francisco

Occupation: Founder/Ceo of Joie de Vivre Hospitality, and an author

Favorite Restaurant: Millennium

Best Steakhouse: Not a big fan of steaks

Best Sushi: Sushi Groove

Best Ethnic Restaurant: Aziza

Best Italian: Americano Restaurant & Bar

Best Pizza: Pizzetta 211

Best Lunch: Midi

Best Place For Late Night Dining: Nopa

Best Dessert: Restaurant Gary Danko

Best Place For A Romantic Date: Gitane

Best Sunday Brunch: Foreign Cinema

Hautest Club And/Or Lounge: Harlot

Best Place For A Power Business Meeting: Le Central Bistro

If You Have Out Of Town Guests, Which Hotel Would You Recommend? Hotel Vitale

Favorite Shopping Venue/Boutique: MAC (Modern Appealing Clothing) in Hayes Valley

Best Spa: Kabuki Springs & Spa

Best Gym/Athletic Facility: University of California San Francisco Mission Bay Gym

Best Massage: Any of the practitioners at Spa Vitale

Favorite Charity Event: Celebrity Pool Toss at the Phoenix Hotel

Favorite Cultural Event: Bay To Breakers

Favorite Cultural Institution: Glide Memorial United Methodist Church (for the ensemble on Sunday mornings)

Best Museum/Exhibit: San Francisco Museum of Modern Art

Favorite Historic/Legendary Place To See Or Explore: Barbary Coast/Embarcadero

All-Around Favorite Locale In San Francisco, Whether A Neighborhood, Restaurant, Venue, Or Other: The Filbert Steps

Best Aspect Of San Francisco: The diversity in landscapes, people, and perspectives