News | March 26, 2010

Adhere to Social Etiquette This Summer When Social House Re-Opens

News | March 26, 2010

Signs at Crystals at CityCenter have been pointing to the reopening of Social House and we could not be more excited. On Wednesday, Pure Management Group, which operated the sushi joint and nightclub at Treasure Island, made it official. The land of celebs and 20-somethings reopens at the beginning of July at its new digs at Crystals.

Ever since last summer when Phil Ruffin bought Treasure Island from MGM Mirage for a reported $600 million, Social House has been without a home, being replaced by Khotan, the pan-Asian fusion joint. Now, this old favorite find a resting spot between other stalwarts such as Mastro’s Ocean Club and Brasserie Puck on the second floor. Expect to find some of the same yumminess from the old menu such as pan-Asian fare and sushi dishes meant to share. Chef Joe Elevado, who studied under Nobuyuki “Nobu” Matsuhisa and the “Japanese Iron Chef” Masaharu Morimoto, returns to his post, adding dishes to the menu from the Philippines, India, and the Middle East that he discovered during his hiatus.

The new digs, enclosed in a terrace setting, overlook shops such as Versace on the first floor from its perch. Celebrities like Paris Hilton, Scarlett Johansson, and Jewel rubbed elbows with the beautiful people at the former location, in what is now known as TI, and expect nothing less in higher-end real estate.

Social House, the first dining experience from nightclub behemoth Pure Management, joins the ranks of other high-end restaurants at Crystals, including Beso, the Latin steakhouse from chef Todd English and Haute Living cover model Eva Longoria-Parker, Todd English P.U.B., and The Pods by Wolfgang Puck.

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