Top Honors for Top Luxury Design Group

Luxury automobile brands have sure been all over the news this week. In another spotlight-stealing move, BMW Group DesignworksUSA is spreading the word about their recent accolade. We received the news that The Fast Company 50 awarded its title of the world’s “No. 1 Most Innovative Company in Design,” to the BMW Group. According to an email letter that went out from company president Laurenz Schaffer, “The annual Fast Company 50 appears in the March 2010 issue…and selects the world’s most innovative companies from 24 categories, including design, advertising and marketing…film and television, food, media, health care, music, and sports. As an honoree, DesignworksUSA stands shoulder-to-shoulder with rising newcomers and industry legends such as Disney, ESPN, First Solar, Facebook, GE, Google, HP, Novartis, Spotify, and Hulu. Challenging the status quo by creating new brand and product experiences that deliver better solutions for a changing world is what drives innovation at DesignworksUSA. We’re thrilled to be honored by The Fast Company 50, and included among the ranks of industry leaders whose passion and dedication is clearly evident through the game-changing quality of their work.”

Not familiar with some of their most innovative projects? Read about their work on the interiors of the Dassault Falcon 7X, showcased in the summer 2009 editions of Haute Living magazines.