On February 17, Shanghai Tang celebrated the Chinese New Year, ushering in the year of the tiger at its flagship store on Madison Avenue and sparing no expense. If the party is any sign, then the year to come is going to be one extravagant and delightful affair. Guests listened to Shanghai Tang’s new music collection, drank Tiger Tonics by Alize, and filmmaker Martha Fiennes was called upon to create a video installation evoking the passion and sensuality of the tiger zodiac. What better way to kick off a new year than with a fabulous party and some new designs? The party was also a toast to the new Spring/Summer collection, which calls to mind the pop art era of Hong Kong in the 1960s, along with traditional Chinese arts such as the iconic Shan Shui mountain paintings and porcelain patterns. Such inspiration is typical of Shanghai Tang—the brand is known to fuse unique aspects of Chinese culture into the global fashion scene through its irreverent and distinctive women’s ready to wear collections. Recent collections have featured the Chinese symbols of luck, prosperity, health, and happiness on eye-catching prints of goldfishes and lotus flowers. Shanghai Tang’s sophisticated yet wearable clothes, attention to detail and tailoring, and use of luxurious fabrics such as cashmere and silk, have made it a formidable presence in the fashion world. The design house has 39 boutiques around the world in cities such as New York, London, Paris, Madrid, and at the Mandarin Oriental Hotel in Miami.
To see more photos from the Shanghai Tang celebration, check out the Haute Living events page.
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