Dolce and Gabbana is on the cutting edge of more than just fashion trends—the company can now count itself as genuine techies as well. The brand is known for using technology to make its designs accessible to people around the world. In 2005, it was one of the first fashion houses to post its shows live on the Dolce & Gabbana website, a tradition that will continue this year, as well as on its official Facebook page. However, in 2010 the luxury labels is taking it even further. If the whole fashion week thing isn’t your scene, or if you are simply too haute and in demand to make time for it, then Dolce and Gabbana has a solution. Knowing that you would probably prefer to have all of your Manolo Blahniks swapped for Sketchers than be separated from your phone for any extended period of time, you can now watch the Dolce & Gabbana Fall/Winter 2010/2011 women’s fashion show live on iPhones and Android Mobile Devices (Google). You read that correctly—the innovative design house is broadcasting the show on the most popular smartphones worldwide, which will allow the design house to access its most evolved consumers in mobile communications, and project their vision for Fall/Winter 2010/11 to a far wider audience. Just go to live.dolcegabbana.mobi to experience the fashion shows, which you can watch while taking care of everything else you have to do—multitasking at its best! D&G is scheduled for Thursday, February 25 at 3 p.m., and Dolce & Gabbana is Sunday February 28 at 1 p.m. Isn’t technology great?
21st Century Fashion Shows From Dolce & Gabbana and D&G
