Piguet Has A New Messenger

Audemars Piguet chose to go the entertainment route when choosing their newest ambassador. Quincy Jones has been selected as the Swiss watchmaker’s new face, and a limited edition timepiece has been launched in the entertainment legend’s honor.

Francois-Henry Bennahmias, President and CEO of Audemars Piguet North America, hosted an evening celebrating Quincy Jones this Tuesday, and has contributed $1 million to The Quincy Jones Foundation in recognition of the new collaboration. Bennahmias also announced the US launch of the Audemars Piguet Millenary Quincy Jones timepiece, a limited edition collection of 500 pieces now available at Audemars Piguet boutiques worldwide.

No evening with Quincy Jones is complete without a musical tribute. Cuban pianist Alfredo Rodrìguez gave an awe-inspiring performance of “Crossing the Border,” the first song he wrote upon arrival in the United States last year. The evening also included a special preview of never-before heard songs for the VIP, invitation-only crowd from Jones’s newest album, Soul Bossa Nostra, due Spring 2010. Many of Quincy’s most famous songs have been remade by some of today’s hottest music talent including Mary J. Blige, Usher, Akon, Ludacris, and Jennifer Hudson to name a few.

In another collaboration effort, Piguet and Jones have been developing Project Q, an initiative aimed at raising awareness among politicians as well as people in general regarding young people’s need for self-expression and the means to help them fulfill their potential.  Part of Project Q includes the Q Prize, an international award presented by Audemars Piguet, honoring a public figure or social organization that has played a central role on behalf of children.

Photos by: Startrackphoto

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