Photo Credit: Nicholas Hunt/Getty Images for Tiffany & Co.
Some of the most beautiful women in the world stepped out last night in New York City to celebrate an evening at Tiffany & Co. that paid homage to Audrey Hepburn‘s classic film, Breakfast at Tiffany’s.
Photo Credit: Nicholas Hunt/Getty Images for Tiffany & Co.
Tiffany & Co. celebrated the debut of its latest jewelry collection, Tiffany Paper Flowers, while simultaneously premiering its newest campaign, “Believe in Dreams,” which stars Elle Fanning, at the brand’s 5th Avenue flagship store. Joining chief executive officer Alessandro Bogliolo and chief artistic officer Reed Krakoff was Fanning, Zendaya, Michelle Williams, Yara Shahidi, Kendall Jenner, Naomi Campbell, Sarah Paulson, Greta Gerwig, Ava Phillippe, Hailey Baldwin, Maddie Ziegler, Doutzen Kroes, and more. The night ended with a performance by hip-hop artist A$AP Ferg, who delighted the crowd with his modern remake of the Breakfast at Tiffany’s classic song “Moon River” which is featured in the “Believe in Dreams” campaign film.
Photo Credit: Nicholas Hunt/Getty Images for Tiffany & Co.
At the event, guests were treated to the worldwide debut of the campaign film. The film opens with actress Fanning in black and white as she peers into the Fifth Avenue flagship windows, a nod to the opening scene from the 1961 classic film. Her reality then transforms into a dreamlike rush of music and color flooding the streets of New York to the soundtrack of a reimagined “Moon River,” featuring Fanning’s ethereal vocals with original lyrics by A$AP Ferg.
Photo Credit: Nicholas Hunt/Getty Images for Tiffany & Co.
The new collection and campaign was teased out with city-wide activations that took over New York City leading up to the event. Across the city, people were greeted with Tiffany Blue coffee carts serving complimentary brews, taxis transformed from signature yellow to robin’s egg blue that roamed the city streets, Bodegas filled with buckets of paper flowers, and subway stations that received a Tiffany Blue treatment.
Photo Credit: Nicholas Hunt/Getty Images for Tiffany & Co.
