Karl Lagerfeld Launches His First Makeup Collection And Flashmobs Paris

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Karl Lagerfeld + ModelCo Beauty - Make Up Line Launch
PARIS, FRANCE – MAY 14: Beauty Butlers Flashmob performs in front of Paris monuments as part of KARL LAGERFELD & ModelCo. product launch on May 14, 2018 in Paris, France.

Photo Credit: Photo by Julien M. Hekimian/Getty Images for ModelCo

Karl Lagerfeld made a scene and flash-mobbed all of Paris, not solely to remind the world of who is the greatest at creating spectacular presentations, but to celebrate the launch of his first-ever beauty collection.  He partnered with ModelCo to create a gorgeous limited edition (one drop stock only!) color cosmetics collection that will feature a range of innovative beauty products. The products combine ModelCo’s high-quality formulas and innovative, technical packaging with Karl Lagerfeld’s artistic aesthetic that is sophisticated, modern and cool.

Karl Lagerfeld + ModelCo Beauty - Make Up Line Launch
PARIS, FRANCE – MAY 15: Beauty Butlers Flashmob performs during the Karl Lagerfeld & ModelCo. makeup line launch event at Hotel D’Evreux on May 15, 2018 in Paris, France.

Photo Credit: Julien M. Hekimian/Getty Images for ModelCo

Channelling the theme of “Illuminated Beauty” the KARL LAGERFELD + ModelCo collection includes more than 50 beauty products for face, eyes and lips, plus accessories. The packaging of the Lip Lights, Lip Balm and Brush Sets all feature a Karl Lagerfeld head silhouette. This was brought to life through the use of funky helmets on the models “beauty butlers” that made up the flash mob. They travelled to all the iconic landmarks throughout Paris — including the Eiffel Tower, Les Tuileries, Champs Elysées, Saint-Germain-des-Près, Montparnasse and Opéra — all wearing custom-designed helmets with a 3D cartoon of Karl Lagerfeld.

Karl Lagerfeld + ModelCo Beauty - Make Up Line Launch
PARIS, FRANCE – MAY 14: Beauty Butlers Flashmob performs in front The Eiffel Tower at Trocadero as part of KARL LAGERFELD & ModelCo. product launch on May 14, 2018 in Paris, France.

Photo Credit: Julien M. Hekimian/Getty Images for ModelCo

The butlers’ final performance took place at Place Vendôme in front of the Hotel D’Evreux where the official launch event took place. The entire space was transformed with hot pink décor and installations.

Karl Lagerfeld + ModelCo Beauty - Make Up Line Launch
PARIS, FRANCE – MAY 15: Beauty Butlers pose during the Karl Lagerfeld & ModelCo. makeup line launch event at Hotel D’Evreux on May 15, 2018 in Paris, France.

Photo Credit: Julien M. Hekimian/Getty Images for ModelCo

The KARL LAGERFELD + ModelCo collection is available through KARL LAGERFELD stores and MODELCO.COM and key exclusive retailers: Nordstrom in the US, Douglas, Nocibe, Cult Beauty and Galeries Lafayette in Europe, and select retailers in the Middle East.

This collection is truly a collectible. Products retail between $12 for the lip balm to $58 for the brush set.

Here are our favorites from the The KARL LAGERFELD + ModelCo collection:

The limited edition KARL LAGERFELD + ModelCo makeup collection. Lip Balm
The limited edition KARL LAGERFELD + ModelCo makeup collection. LIPBALM A NOURISHING, HYDRATING BALM FOR SMOOTH LIPS

Photo Credit: Courtesy of ModelCo

The limited edition KARL LAGERFELD + ModelCo makeup collection. CHOUPETTE COLLECTABLE EYESHADOW PALETTE
The limited edition KARL LAGERFELD + ModelCo makeup collection. CHOUPETTE COLLECTABLE EYESHADOW PALETTE DAY TO NIGHT A CURATED SELECTION OF DAY-TO-NIGHT SHADES FOR DEFINED, DRAMATIC EYES

Photo Credit: Courtesy of ModelCo

KARL LAGERFELD + ModelCo Make Up Collection Limited Edition Buki Brush
The limited edition KARL LAGERFELD + ModelCo makeup collection. KARL BUKI BRUSH MAKEUP BRUSH ESSENTIALS FOR EVERYDAY USE

Photo Credit: Courtesy of ModelCo

 

The limited edition KARL LAGERFELD + ModelCo makeup collection. Brush Set
The limited edition KARL LAGERFELD + ModelCo makeup collection. KARL BRUSH COLLECTION MAKEUP BRUSH ESSENTIALS FOR EVERYDAY USE

Photo Credit: Courtesy of ModelCo

The limited edition KARL LAGERFELD + ModelCo makeup collection. Mascara
The limited edition KARL LAGERFELD + ModelCo makeup collection. INTENSE BLACK VOLUMIZING MASCARA. AN INNOVATIVE FORMULA FOR FULL, LUXURIOUS LASHES

Photo Credit: Courtesy of ModelCo

KARL LAGERFELD + ModelCo Makeup Collection. Limited Edition Puffer Stickers
KARL LAGERFELD + ModelCo Makeup Collection. LIMITED EDITION PUFFER STICKERS.

Photo Credit: Courtesy of ModelCo

 

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