On Thursday, Aug. 20th Nordstrom will launch a new shop featuring emerging and advanced designers.
Christened SPACE and curated by Olivia Kim, Nordstrom Director of Creative Projects, SPACE will boast its own boutique-like area inside the Nordstrom Collectors department. It will feature a wide variety of seasonal collections of apparel, shoes, handbags and accessories collections from designers including Simone Rocha, Marques’Almeida, Jacquemus, Isa Arfen, Anthony Vaccarello, Shrimps, Tricot Comme des Garçons, Noir Kei Ninomiya, Creatures of the Wind, Vetements, Faustine Steinmetz, Mociun, Sophie Bille Brahe, and more.
“Conceptually SPACE is very boutique-like, offering not just clothing or shoes but a full wardrobe in one small environment,” Kim said. “I want this to be a place of inspiration and education. A lot of these pieces are new and directional, but I want it to always feel inclusive. SPACE is a part of the Nordstrom ethos of offering the best of what’s out there.”
The interior design of the boutique-like vicinity boasts pops of color to distinguish the shop from the rest of the retail floor – think pink mannequins, mixed materials and art objects to accent the area. Kim worked with designers to create an open and airy feel. Each area features unique decorations with work from artists and furniture makers.
The online landing page will include editorialized styling, content and storytelling around its brands in a unique desktop and mobile experience.
For the debut campaign, Kim has curated a number of haute looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y’s by Yohji Yamamoto, Julien David and And Re Walker and tapped notable stylist Mel Ottenberg and photographer Collier Schorr to bring the campaign to life.
SPACE will be in the following flagship Nordstrom stores:
- Nordstrom Downtown Seattle
- Nordstrom San Francisco Centre
- Nordstrom Michigan Avenue in Chicago
- Nordstrom Pacific Centre in Vancouver, Canada (opening September 18th, 2015)
(Photo via Nordstrom)