Cartier Hosts Lavish Bash To Launch New Watch In San Francisco

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Jake Gyllenhaal
Jake Gyllenhaal

Photo Credit: Drew Altizer

Last night, celebrities—Jake Gyllenhaal, Sofia Coppola, Idris Elba, Sienna Miller, Freida Pinto, Édgar Ramíerz, Chloe Sevigny, Jeremey Renner, Lily Collins, Leiv Schreiber, and more—descended on San Francisco for the launch of Cartier’s Santos de Cartier watch. Mercedes Abramo, the president and CEO of Cartier North America and Arnaud Carrez, the international marketing and communications director, hosted a flashy party unlike any other. The luxury brand transformed Pier 48 into a Las Vegas-style nightclub complete with multiple stages, elaborate lighting, and visual projections.

Inside the party
Inside the party

Photo Credit: Stéphane Feugère

Despite the rain, everyone came dressed to impress following the event’s ‘bold and fearless’ dress code. The party started promptly at 8:30 p.m. Guests were lead through a series of dark curtained hallways before arriving at long black runway lit up on all sides with a bright LED grid. It was an Instagram sensational and hard not to feel like you were in a music video. Next invitees walked through a series of scaffolding that had red lights with changing statements like #santosdecartier, open minded, and designed to thrill. The party space was a massive room with various bars and seating areas.

Phoenix
Phoenix

Photo Credit: Drew Altizer

The entertainment was also bold and fearless. Wade Crescent, Hot Chip, Nonotak, and Jamie XX performed. Phoenix was the highlight of the evening and their classic Listomania got the crowd moving. With guests smoking inside (much to the waiters chagrin), it was a very un-San Francisco party. Still, fun was had by all with SF’s socials mingling with fashion luminaries, distinguished jet setters, and international movers and shakers.

Chloe Sevigny and Leiv Schreiber
Chloe Sevigny and Leiv Schreiber

Photo Credit: Stéphane Feugère

Additionally, Cartier hosted a series of social labs, discussions between visionaries and creatives on a series of topics. Speakers included Larry Jackson, Melanie Laurent, Yves Behar, and David Lachapelle.

Dave Franco
Dave Franco

Photo Credit: Drew Altizer Photography

Winnie Harlow
Winnie Harlow

Photo Credit: Drew Altizer Photography

Larry Jackson
Larry Jackson

Photo Credit: Drew Altizer Photography

Henry Golding
Henry Golding

Photo Credit: Drew Altizer Photography

Chloe Sevigny
Chloe Sevigny

Photo Credit: Drew Altizer Photography

Liev Schreiber
Liev Schreiber

Photo Credit: Drew Altizer Photography

Jeremy Renner
Jeremy Renner

Photo Credit: Drew Altizer Photography

Leila Nda
Leila Nda

Photo Credit: Drew Altizer Photography

Yoo Ah-in
Yoo Ah-in

Photo Credit: Drew Altizer Photography

Lisa Bonet and Jason Momoa
Lisa Bonet and Jason Momoa

Photo Credit: Drew Altizer Photography

Ali Mostafa and Maha Mostafa
Ali Mostafa and Maha Mostafa

Photo Credit: Drew Altizer Photography

Caroline Issa
Caroline Issa

Photo Credit: Drew Altizer Photography

Lena Lademann
Lena Lademann

Photo Credit: Drew Altizer Photography

Miguel Angel Silvestre
Miguel Angel Silvestre

Photo Credit: Drew Altizer Photography

Sofia Coppola
Sofia Coppola

Photo Credit: Drew Altizer Photography

Sienna Miller
Sienna Miller

Photo Credit: Drew Altizer Photography

George Kotsiopoulos
George Kotsiopoulos

Photo Credit: Drew Altizer Photography

Maxi Iglesias
Maxi Iglesias

Photo Credit: Drew Altizer Photography

Edgar Ramirez
Edgar Ramírez

Photo Credit: Drew Altizer Photography

Sabrina Buell and Yves Behar
Sabrina Buell and Yves Behar

Photo Credit: Drew Altizer Photography

Idris Elba
Idris Elba

Photo Credit: Drew Altizer Photography

Lily Collins
Lily Collins

Photo Credit: Drew Altizer Photography

Annabelle Wallis and Aaron Paul
Annabelle Wallis and Aaron Paul

Photo Credit: Stéphane Feugère

Bianca Brandolini d’Adda
Bianca Brandolini d’Adda

Photo Credit: Stéphane Feugère

Freida Pinto
Freida Pinto

Photo Credit: Drew Altizer Photography

Rihito Nagahori
Rihito Nagahori

Photo Credit: Drew Altizer Photography

Nas
Nas

Photo Credit: Drew Altizer Photography

The Cartier party
The Cartier party

Photo Credit: Stéphane Feugère

Bianca Brandolini d’Adda, Derek Blasberg, and Kelly Sawyer
Bianca Brandolini d’Adda, Derek Blasberg, and Kelly Sawyer

Photo Credit: Stéphane Feugère

Laird-Hamilton
Laird-Hamilton

Photo Credit: Stéphane Feugère

The walkway to get to the party.
The walkway to get to the party.

Photo Credit: Stéphane Feugère

Jason Momoa and Jeremy Renner
Jason Momoa and Jeremy Renner

Photo Credit: Stéphane Feugère

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