Prada Celebrates The Year Of The Dog With South Coast Plaza Pop-Up

Given that it’s the Year of the Dog, items in the collection include handbags such as the Prada Cahler City Calf Mordor Saffiano Rosso and Prada Tessuto Dog Nero Bianco; as well as charms and keychains including the Prada Saffiano Dog Astrale.

‘Prada Spirit’ represents a new step forward in the exploration of alternative shopping experiences, whereby an exclusive product is offered in a unique concept location, and where the customer has the opportunity to share and socialize in a relaxed and luxurious atmosphere.

The original installation consists of a prestigious and traditional Italian café. The imposing central counter, lined throughout the perimeter with a transparent showcase for the display and service of products, is furnished with tall stools.

The project is rounded off with the backdrop of the bar, covered with a wall-chandelier consisting of a dense sequence of faceted perspex blades forming a decorative background for the presentation of the products.