Haute Scene, News | October 26, 2017

The Opening Of Moxy Times Square Was Nothing Short Of Epic

Haute Scene, News | October 26, 2017

By Ashley Fern

Photo Credit: Samantha Deitch/BFA.com and Sam Nandez/BFA.com

The Tao Group sure knows how to throw a party! Last night marked the official opening of Moxy Times Square and the party was nothing short of epic. Attendees included: Malin Akerman, Krysten Ritter, Chanel Iman (+ boyfriend Sterling Shepard), Coco Rocha, Victor Cruz, Miles Chamley-Watson, Slick Woods, Ruth Gruca, Cordell Broadus, Jenne Lombardo, Phillipe Blond, David Blond, De Se, Ian Isiah, That Girl Sussi, Jacqueline Jablonski, Total Freedom, Fatherhood, Matthew Mazur, Brandon Maxwell, George Kotsiopoulos, Jazzelle Zanaughtti.

Photo Credit: Samantha Deitch/BFA.com and Sam Nandez/BFA.com

Reinventing the traditional hotel experience and to bring Moxy to life in the Big Apple, a star team of collaborators were brought together: Lightstone the developer, Yabu Pushelberg for the design of the bedrooms, lobby and second floor public spaces, TAO Group to cultivate the food and beverage program, Rockwell Group to design the restaurant and bar spaces, and New Stand to run retail operations.

Photo Credit: Samantha Deitch/BFA.com and Sam Nandez/BFA.com

Magic Hour is set to disrupt the NYC rooftop game, “We need it to be attractive to locals, of course, but also comfortable for people visiting from Denmark or Delaware,” says TAO Group co-founder Noah Tepperberg. “We made Magic Hour more about attitude than exclusivity. If you’re here to have fun, no problem!”

Photo Credit: Samantha Deitch/BFA.com and Sam Nandez/BFA.com

The Tao Group also boasts an impressive miniature putt-putt course, Foreplay, that instead of windmills, has follies of colossal-size animals in compromising positions.

Photo Credit: Samantha Deitch/BFA.com and Sam Nandez/BFA.com

“Moxy pushes the envelope, so we tossed out the rulebook,” said Toni Stoeckl, Global Brand Leader and Vice President, Marriott International’s Distinctive Select Brands. “Together with Lightstone, we set out to create a new paradigm within the New York hotel scene by bringing together the best-in-class in design, food & beverage and retail and giving them the freedom to allow their imaginations to run wild. The result has been a hotel experience like no other – fun, edgy, playful, and all at a killer price.”