Tesla Revs into a High-End Gallery at The Grove
When you think of Nordstrom, you think of luxury duds, correct? Well, you can start adapting your way of thinking—in L.A., at least, now that Elon Musk‘s electric car company, Tesla, is opening one of its high-end galleries at The Grove in West Hollywood.
The 400 square-foot boutique opened its doors over the weekend to much fanfare thanks to its Model X SUV on display, an auto game of mix-and-match interior car panel displays and on-site test drives.
“[We’re] bringing Nordstrom customers a Tesla experience, and I think for Nordstrom as well, it’s like, How can we target Tesla’s audience?” addedGanesh Srivats, the luxury carmaker’s vice president of North American sales, a former Burberry retail executive who played a pivotal role in setting up the initiative.
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