Inside The Tommy Hilfiger and The Rolling Stones Rockfest

Photo Credit: Courtesy of Tommy Hilfiger
New York-based designed Tommy Hilfiger attended the opening of EXHIBITIONISM, The Rolling Stones’ first international exhibition, at the Saatchi Gallery earlier this week. Hilfiger joined the Rolling Stones band, including Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts, at  the opening night gala.

EXHIBITIONISM explores the musical heritage that took the Rolling Stones from a London blues band in the early 1960s to a global cultural phenomenon. It features over 500 rare and original Rolling Stones’ artifacts, ranging from never-before-seen dressing room paraphernalia to instruments, iconic costumes, poster and album artwork, personal diaries, rare audio tracks and unique video footage.

To commemorate the exhibit, Hilfiger, whose company was its official sponsor, designed a limited-edition Hilfiger Denim capsule collection of T-shirts and custom jackets bearing  Rolling Stones imagery and the band’s tongue logo – the most globally-recognized music logo in the world. The capsule collection will launch on tommy.com in Europe, at the Tommy Hilfiger London flagship store on Regent Street, and roll out to tommy.com sites globally and additional Tommy Hilfiger stores worldwide as the exhibit travels to new cities.

This isn’t Hilfiger’s first collaboration with the Stone. “It’s been an amazing journey working with the Rolling Stones since we first sponsored their tour in 1999,” said Hilfiger.  “EXHIBITIONISM is an incredible retrospective of one of the greatest rock bands of all time. It’s an honor  to support it as the exhibit’s sponsor. “The designer said that music has always been one of his biggest sources of inspiration.

In a join statement The Rolling Stones said in curating the show, “We opened our archives and looked back through all our best artifacts and memorabilia: it reminded us of what an incredible journey we’ve had.”

In addition to the Hilfigers and Stones guests at the event included musicians Jesse Wood, Bill Wyman, James Bay, Bob and Pixie Geldof; model Georgia May Jagger; actor James Jagger; and presenter Fearne Cotton.