If you’re slated to attend Beyoncé’s forthcoming Formation World Tour, then you are doing some good in the world. The music mogul has teamed up with three of the world’s greatest charities to make a positive impact on the world.
In a statement, Ivy McGregor, Director of Philanthropy through Parkwood Entertainment, said, “The Formation World Tour creates another exciting global opportunity for people everywhere to BeyGOOD, pay it forward and lend support to those in need. Through our collaborations with our strategic charity partners, we’ve created simple ways for everyone to participate. Because we believe together we can make the world better – standing, living and giving in Good Formation.”
The global partnership will feature United Way, which will have a presence on every tour stop, starting on the North American leg of the tour. While Chime For Change and Global Citizen will have their online activation program for fans in select tour markets, including Houston, Los Angeles, New York, Detroit and London. Additionally, there are three signature charity events in three cities: Houston, TX, Compton, CA and Detroit, Michigan.
“As a Co-Founder of Gucci’s CHIME FOR CHANGE campaign, Beyoncé leads a global effort to convene, unite and strengthen the voices speaking out for girls and women around the world,” added Marco Bizzarri, Gucci President & CEO. “CHIME FOR CHANGE is honored to partner with The Formation World Tour and Global Citizen to inspire a global audience to take action for gender equality.”
Brian Gallagher, President and CEO of United Way Worldwide, added, “We’re grateful that Beyoncé is lending her voice and support to those in Flint whose lives have been impacted by this crisis.”
How can you be involved? Well, the mother-of-one encourages you to participate in helping others along The Formation World Tour by:
(1) Online – CrowdRise is in partnership with United Way to support the Flint Water Crisis where fans can make a small donation and qualify for an opportunity to win VIP tickets.
(2) In Community – United Way to support issues specific to each local tour market.
(3) On-site – by signing up to become a Global Citizen, along with CHIME FOR CHANGE, fans will have a chance to win tickets and upgrades at select tour dates.
Photo via Instagram