Haute Collaboration: Gigi Hadid is Designing for Tommy Hilfiger

Gigi Hadid, the current “It” girl millennial supermodel, is about to delve even further into the world of fashion next year as both a designer and ambassador for Tommy Hilfiger. 

Launching in Fall 2016, the collection will feature a new fragrance, women’s sportswear, footwear and accessories, which will all celebrate the stunner’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” Hilfiger said in a statement. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’—her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

Dubbed a “social supermodel,” the 20-year-old model has been credited with reshaping the world of modeling in the 21st century, and reinventing the role of the supermodel in millennial culture. She connects with fans around the world through her social media channels including Instagram, where she has over 9.8 million followers alone— and offers them a unique, behind-the-scenes glimpse into her daily life. 

“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she said. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”

The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in Fall 2016. Hadid’s campaign will run alongside the brand’s seasonal advertising and dedicated men’s tailored and underwear campaign with brand ambassador Rafael Nadal. To further support the global partnership, Hadid will attend exclusive launch events in key markets around the world, including appearing in the brand’s Hilfiger Collection fashion show during New York Fashion Week.

Hilfiger is known for partnering with his celebrity pals. Past collaborators have included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung, and in recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo.