Haute 100 SF: Tim Cook Makes a Surprise Appearance at Cisco’s Annual “GSX” Global Sales Experience

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Tim Cook

Apple and Cisco Systems, Inc. are joining forces to improve the way iOS devices operate on networks powered by Cisco’s equipment. The goal of the partnership is to “to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating iPhone with Cisco enterprise environments and providing unique collaboration on iPhone and iPad.”

The alliance was announced via a surprise appearance from Apple’s CEO Tim Cook at Cisco’s annual “GSX” Global Sales Experience for its 20,000-plus salespeople in Las Vegas this week.

The partnership is thoroughly explained in a press release issued by both companies.

“iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy,” said Tim Cook, Apple’s CEO. “iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.”

By optimizing Cisco networks and iOS devices, the company hopes to address the ever-increasing demands on corporate infrastructure so that both devices can communicate seamlessly providing users a better experience. In addition, both tech companies also hope to make the iPhone an even better business collaboration tool in Cisco voice and video environments as well as improve the experience between the iOS device and an employees desk phone.

“Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive,” said John Chambers, Cisco executive chairman. “Through this engineering and go-to-market partnership, we’re offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we’re going to help teams achieve higher levels of productivity and effectiveness.”

Featured photo via Apple

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