Liberty London Popping Up Across The Pond
Luxury London retailer Liberty is set to open a pop-up this summer across the pond at Nordstrom. This marks the latest addition to the “Pop In At Nordstrom” initiative, which invites brands to partner with the American giant, hoping that customers will “find something they love today and something they love even more tomorrow.”
Running from July 3 to August 2 at five Nordstrom stores across the States—Seattle and Bellevue Square in Washington; NorthPark Center in Dallas; San Francisco Centre in California, and Tysons Corner Center in Virginia—the Liberty pop-up will bring a taste of Britain to America. Products on offer are all made in the UK, and will include the likes of food, gifts, home and kitchenware and a selection of accessories. With summery floral patterns reminiscent of blooming English gardens, the pieces include tents, mini-suitcases, birdhouses and teapots. It will also be the first time that the Flowers of Liberty homeware collection will be sold outside the UK.
Director of creative projects at Nordstrom, Olivia Kim, who set-up and started executing the pop-up concept at the store back in 2013, said that Liberty’s rich history and heritage made it an ideal partner for the pop-up concept this year. The British retailer meanwhile, has been busy celebrating its 140th anniversary, as well as laying down plans for expanding and growing its business in other markets and territories. There are also plans in place to wholesale their in-house luxury accessories line, Liberty London, later this year. The whole Liberty selection will also additionally be available online to purchase from nordstrom.com/pop.
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