Swiss Watchmaker BOMBERG Launches BOLT-68 Falcon in Dubai

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On 28 May, Swiss watchmaker BOMBERG, known for unconventional and bold designs, along with Ahmed Seddiqi & Sons, unveiled its 2015 novelties to the region: BOLT-68.  At a sporty launch event held at Round 10 Boxing Club in Dubai, invited guests witnessed athletes wearing novelty watches including the highlight of the collection, BOLT-68 Falcon, during the martial arts and boxing show.


From Switzerland, where the movement, design and assembly of the watches were made, BOLT-68 Falcon transports us straight into the middle of an ardent desert.  Featuring the transformative ability of this classy and impressive timepiece, its time-keeping module is detachable and can be attached to a metal chain to become a pocket watch.  Celebrating the Arab tradition and culture, BOLT-68 Falcon also features a multi-layered falcon with Arabic numerals and diamonds around the bezel.

“With our creativity and innovative designs, we aim to create unusual timepieces that redefine the world of watches while keeping the authenticity of the classic Swiss watchmaking,” said Rick De La Croix, Chairman of BOMBERG at the event. “BOLT-68 opens new horizons to those with modern taste, and symbolizes force and courage synonymous to a falcon bird.”


With the company’s exclusive and patented bayonet system, which allows the timepiece to convert into a masculine pocket watch, BOLT-68 shortly became the major collection of BOMBERG after it was first launched at the recently-held Basel Fair.   The collection is the second product line of the brand, following 1968.


Based on quality Swiss movements, the entire BOLT-68 collection comes with a medallion and a chain that have been sculpted as if they were a real piece of art.  From the flashy colour of BOLT-68 NEON to the mad design of BOLT-68 SKULL BADASS, the collection will travel from Vegas to Macau with two timepieces inspired from the casino world, the BOLT-68 GAMBLER.  The BOLT-68 SAMURAI gives you a taste of Asia, and incorporates the elegance of the Japanese culture.

BOMBERG watches are available at select Ahmed Seddiqi & Sons stores.

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